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Latest offering

Digital Solutions

Your tracking and data, run as a service. We make sure every booking, click and campaign is measured correctly, so you can spend your marketing budget with confidence.

  • One fixed monthly fee
  • Agreed response times
  • US, Canada or UK hours
  • You own every deliverable
Latest offering

End to end digital marketing solutions for travel, hospitality and experience companies.

Most marketing teams buy measurement, media integrations, data and reporting from different providers, and nobody owns the whole chain. We run it end to end as one service, so every campaign is measured the same way from first click to booking and reported in one place.

What changes for you

  • One agreed number for bookings across your ad platforms, analytics and reporting.
  • Broken tracking caught and fixed within a business day, not weeks.
  • Every campaign and launch measured from day one.
  • One team to call, with a live view of every request.
  1. Plan

    A measurement plan tied to your business goals and booking journey.

  2. Instrument

    Tags, data layer and events across web, booking flow and mobile app.

  3. Connect

    Conversion integrations with your advertising and analytics platforms, so platforms optimise on accurate data.

  4. Store

    Clean data flowing into your cloud data warehouse (for example BigQuery or Snowflake).

  5. Report

    Dashboards and monthly reporting your teams trust.

  6. Optimise

    Insights, experiments and recommendations that feed the next campaign.

One accountable team, one fixed monthly fee, built around the platforms you already use.

What we run

Three services, one accountable team.

Tags and the data layer are the small pieces of code that record what visitors do on your sites and apps. When they break, your numbers are wrong.

Tag and Tracking Management

Tag management in web and server-side containers (for example Google Tag Manager). Data layer testing, analytics event tracking (for example GA4), conversion integrations with your advertising platforms, consent and cross-property tracking across web, booking flows and mobile apps. We verify that events and their values arrive correctly in each platform, and re-check after every release. Monthly container health check.

Data and Warehouse Support

Existing data flows into your cloud data warehouse (for example BigQuery or Snowflake) maintained and audited, data models kept consistent, SQL development and tuning, monthly cost review, and support for the reports your teams rely on.

Service Management

A named delivery lead, every request tracked in your ticketing tool with a live status dashboard, a monthly activity report, and a quarterly health check with team workshops. Tracking documentation and a change log kept current, so nothing lives only in someone’s head.

The team behind your service

  • Delivery LeadOwns your request queue, reporting and escalations. Your single point of contact.
  • Tag Management and Analytics LeadSenior specialist for tag management, server-side tagging and conversion integrations.
  • Analytics SpecialistTesting, quality assurance and event tracking.
  • Data EngineerYour data warehouse flows, models and SQL.

Backed by our Centre of Excellence of senior architects and scientists.

How it works

Onboard, run, report, improve.

  1. Onboard

    Your first 30 days.

    • Week 1 Access and an audit of your tags, data layer and data flows.
    • Week 2 Documentation, quick wins and risks.
    • Weeks 3 and 4 We take over the request queue, alongside your team and any other vendors.
  2. Run

    Your team submits requests; we triage by severity and deliver within agreed response times.

  3. Report

    A live dashboard and a monthly report show what was done and what is next.

  4. Improve

    Quarterly health checks and workshops raise the standard each quarter.

Service levels

SeverityExampleFirst responseResolution target
CriticalKey tracking or conversion data failing, or a compliance-related changeWithin 1 hour1 business day
MajorTracking for a scheduled launchWithin 4 hours3 business days
MinorEnhancements and general improvementsWithin 1 business day5 business days

Response times apply during business hours. Our team works US, Canada or UK hours.

Who it is for

Built for teams that need numbers they can trust.

  • Travel, hospitality and experience brands whose booking journey crosses sites, booking engines and apps, and who need every campaign measured through to the booking.
  • Marketing, product and data teams with several properties (sites, booking flows, apps) who want reliable measurement without hiring a full in-house team.
  • Teams that want one accountable partner for tracking, data and reporting, with everything documented, wherever it lives today.

Why Neticca

One partner, accountable for the result.

  • Outcomes, not headcount: one fixed monthly fee for the service, not per person.
  • Routine updates and fixes are included, under fair use, with capacity planned monthly and reviewed with you. Larger work is quoted in writing before it starts.
  • Senior backup: our Centre of Excellence of senior architects and scientists stands behind your team, and our embedded experts have run this work inside client teams before.
  • You own the work: every deliverable belongs to you. We build tracking around your consent setup and privacy requirements, and never change what data is collected without your approval.
  • Fits around your other vendors: we validate our own work after it goes live and flag issues we find in connected systems.

Straightforward terms. Scope, response times and fees are agreed in writing before we start, and reviewed with you as your needs change.

FAQ

Questions about Digital Solutions.

How is this different from Embedded Experts?

Embedded Experts places dedicated engineers inside your team. Digital Solutions is a managed service with response times and a fixed fee, and you do not manage individuals.

How is this different from Data Solutions?

Both are fully managed by Neticca. Data Solutions delivers a defined data or AI project to agreed milestones. Digital Solutions runs your tracking and measurement continuously, with agreed response times and one fixed monthly fee.

What tools do you work in?

Yours. We work in your stack: tag managers such as Google Tag Manager, analytics platforms such as GA4, and cloud data warehouses such as BigQuery or Snowflake, plus the reporting and ticketing tools you already use. Not sure we cover yours? Ask us.

What if we need more than the monthly capacity?

We quote the extra work in writing and start only on your approval.

What do you need from us?

Access to your tag manager, analytics and warehouse; a named contact; and your developers for any site or app code changes.

How do we start?

Use the contact form. We will set up a short call to scope your setup.

Make your data something your teams can trust.

A 20-minute conversation about your setup. No commitment, no pitch deck.

Talk to us about your project